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The methodology, in full.

CarbonCore is the structured engagement methodology TruAlign uses on every commercialization hire. Five stages, defined deliverables, and a clear decision point at each step — so risk reduces continuously, not just at offer.

Five-Stage Engagement
01
Stage One · 1–2 Weeks

Commercialization Audit

We start by understanding the business — not the job opening. Where is the company in its commercialization arc, what does the next 18 months actually require, and what conditions will the new hire be operating inside?

This isn't a kickoff call. It's a structured working session that produces a documented commercialization profile used throughout the engagement.

Deliverable
  • Commercialization profile
  • Operating environment map
  • Defined role success criteria
  • Decision: proceed / refine scope
02
Stage Two · 1 Week

Role Architecture

We translate the audit into a structured role profile built around commercial outcomes, required behaviors, and transferability thresholds — not a list of qualifications.

This profile becomes the calibration document for every subsequent evaluation. Every candidate is measured against it.

Deliverable
  • Role architecture document
  • Behavioral requirements profile
  • Transferability thresholds
  • Calibration brief
03
Stage Three · 2–3 Weeks

Targeted Market Campaign

Rather than broad outreach, we run a defined market campaign into operator pools where success against profiles like yours has been demonstrated. Response patterns themselves become a calibration signal.

If the market doesn't engage, the role profile gets refined — before time is spent on the wrong candidates.

Deliverable
  • Defined operator pool
  • Campaign response analysis
  • Market-calibrated shortlist
  • Profile adjustment recommendations
04
Stage Four · 3–4 Weeks

CarbonCore Evaluation

Each shortlisted candidate moves through the full CarbonCore evaluation: Appear To / Can Do / Will Do behavioral benchmarking, scenario calibration against your specific commercialization conditions, structured operator references, and alignment scoring across four dimensions.

Output is visible to your hiring team in the CarbonCore platform — not summarized in a deck.

Deliverable
  • ACDW evaluation per finalist
  • Scenario calibration reports
  • Operator reference output
  • Alignment scoring (live)
05
Stage Five · 1–2 Weeks

Aligned Hire

Recommendation backed by a transferability index and a documented case for why this candidate's success will reproduce in your environment. Onboarding alignment plan delivered with the offer — so the first 90 days build on the evaluation, not start from scratch.

Post-hire, we track alignment milestones at 30 / 60 / 90 days inside the platform.

Deliverable
  • Final recommendation
  • Transferability index
  • Onboarding alignment plan
  • 30/60/90 tracking
Evaluation Framework

The Appear To / Can Do / Will Do framework.

Three evaluation layers, run in sequence. Each layer either confirms or eliminates a candidate. Only finalists who pass all three reach recommendation.

This is the structural difference between résumé screening and behavioral evaluation — and the reason CarbonCore placements transfer.

A
Layer One · Validation

Appear To

Surface signals: title, brand, tenure, narrative. We validate but never treat these as evidence of capability.

C
Layer Two · Capability

Can Do

Demonstrated capability under conditions like yours. Tested through scenario calibration and operator references.

W
Layer Three · Commitment

Will Do

Behavioral pattern under pressure. What this candidate actually commits to when execution gets hard.

Start An Engagement

Ready to run your next hire through the methodology?

Strategy calls are 30 minutes — direct with Michelle. No obligation, no qualifying gauntlet.

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